Deep Values. Lasting Impact.
At Barebones, we believe doing good is good business. Rooted In Good is our standard for ethical practices, environmental care, and purposeful giving. It’s not a badge; it’s our belief in action – a driving force behind everything we do.
What Rooted In Good Means
Rooted In Good is measured by action and regulated by transparency.
We hold ourselves accountable in 3 core areas:
Ethical Production
We are committed to ethical labor across every part of our supply chain.
That means:
- Ongoing social audits
- Fair labor practices
- Transparent manufacturing partnerships
- Long-term supplier relationships built on trust, not shortcuts
We believe the integrity of a product begins long before it reaches a shelf.
Durability is our first sustainability practice.
We design products meant to last, not trend cycles, but generations.
We commit to:
- Renewable, reusable, recyclable materials and packaging wherever possible
- Reduced-impact packaging initiatives
- Continuous evaluation of our environmental footprint
- Certifications that hold us accountable to global standards
The outdoors is not a backdrop for our brand. It is our responsibility.
Environmental Responsibility
Community Investment
We invest in underserved communities and humanitarian efforts worldwide.
Through Camp Barebones, direct partnerships, and global initiatives, we prioritize relationships over publicity. Impact over impressions.
Our work extends beyond product. It reaches into education, relief, and community-building.
Measured By Action
Impact should be verified.
We commit to:
- Ongoing transparency
- Self audits and third-party social audits
- Worldwide certifications for sustainability and ethical business practices
Accountability is not seasonal. It’s structural.
Robert Workman
Founder CEO
The Long View
Our founder, Robert Workman, built Barebones on the belief that business can serve people.
We believe outdoor brands that profit from nature carry a responsibility to protect it.
Rooted In Good is not a campaign. It is our operating standard.
Our Forward Commitments
We are actively working toward:
- Increasing recyclable and compostable packaging across all product lines
- Expanding supplier auditing and ethical sourcing verification
- Publishing measurable sustainability goals
We welcome scrutiny. It makes us better.
Every Barebones product is a reflection of these values from the hands that craft them to the homes they end up in.
